What's wrong with this picture? This is a serious gaffe, especially for a worldwide company like Disney that trades so heavily on its reputation. We wonder whose head ought to roll for this mistake. (As we have recently watched the rerun of The Office with the watermarked paper recall, we suggest Michael Scott.)
This entry onto the Wall of Shame can be classified under multiple categories: C for Creative Spelling (self-explanatory), and Incompetence Starts at the Top - it represents gross grammatical negligence at every step of the creative process: concept, design, manufacturing, approval, etc. It is particularly egregious because it could have been such a simple fix. Missle is not a recorded word. Any spell-checking program would have easily identified this problem.
This entry also qualifies for the following Drunken Proofreading rating:
***** (five stars) - Whaaahhaa? Whodrankshaaallllthershcotch?
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