We exist because the world of professional writing/editing, particularly the online world, is either shamefully understaffed or worse, underqualified. We do not exist to snark on the grammar of amateur individuals. However, if you get paid to write or revise writing for a living, you're fair game. Let the hunting begin!

Thursday, November 8, 2007

What's Wrong with This Picture: Special Video Edition

Here's a special video edition of What's Wrong with this Picture, brought to you by Mexicana Airlines. This commercial was shown on Saturday, October 27, 2007, on Fox Sports West in the mid-afternoon time slot.

**3:25 p.m. Note - we are currently experiencing technical difficulties with the video. Please be patient. We have been informed by YouTube that some monkeys are working on the problem.**

**3:49 p.m. Problem fixed! We believe. Thank you, monkeys.**

**Saturday, November 17, 2007, Update: Apparently YouTube was highly offended by Mexicana's error and has pulled the video content from its site. We say apparently because they did not offer us any explanation at all, so we are forced to draw our own conclusions. They do not seem to have the same sense of humor about these things that we do.**



Here's a still photo too, just for laughs:



Resisting the urge to rant and rave about all the problems in the world a simple spell-check can prevent, we have spent some time trying to dream up how this special spelling error occurred. Here are some of our ideas:

- "Fligth" is a new term created by Mexicana's promotions department to reward passengers taking their eighth flight this year. It is pronounced flyd-th (like heighth).

- The commercial is in actuality a secret message being sent from Max to 99 in conjunction with the search for the Tequila Mockingbird.

- Those crafty ad folks at Mexicana were trying to garner a spot on The Grammar Wall of Shame in the misguided belief that all publicity is good publicity. (To clarify, this belief is misguided only because they fail to realize that a spot on The Grammar Wall of Shame is actually equivalent to no publicity at all.)

While any of these options is a possibility, this spelling screw-up is most likely the result of an astonishing lack of effort and initiative on the part of a member or members of the professional writing world. Thus, you witness the birth of a new designation for this type of error: Phoning It In. In addition to being the first recipient of this designation, Mexicana Airlines has earned a C for Creative Spelling, an Oops! Is My Lazy Showing, and the following Drunken Proofreading rating:

**** (four stars) - Yesh, I take thish waterbottle everywhere I go. It'sh water. No, you can't have any.

1 comment:

Jan said...

nice one. anyway, while diligently working on my papers, i found a creative way to spell turkey: http://www.pitzer.edu/student_life/student_affairs/mcconnell.asp

=)